The Form 4 filing, an SEC report of insider stock trades, was submitted on November 9, 2026. It covers sales made on November 5. Joshua Allen Franks is senior vice president of operations at e.l.f. Beauty (ELF).
Transaction details
| Transaction | |
|---|---|
| Date of Earliest Transaction | 2026-11-05 |
| Date of Latest Transaction | 2026-11-05 |
| Buy/Sell | sell |
| Transaction Count | 2 |
| Shares Transacted | 8,965 |
| Price | $120.47 |
| Total Transaction Value | $1,080,046.78 |
| Insider | |
| Ticker Symbol | ELF |
| Company | e.l.f. Beauty, Inc. |
| Insider Name | Franks Joshua Allen |
| Insider Title | SVP, Operations |
| Sector - Industry | Other - Unclassified |
| Holdings | |
| Total Shares Owned After Transaction | 110,040 |
| Position Size Change | 7.53% |
| Filing | |
| Filing Date | 2026-11-09 |
| SEC Link | View filing |
FAQ
What type of transaction is this?
These were share sales, reported under SEC transaction code S. The reported activity consists of two transactions.
What was the average price of the transaction?
The average sale price was $120.47 per share, rounded to cents. This average covers both transactions. Separate prices for each sale are not available in the transaction details.
How did this transaction affect the insider's holdings?
Joshua Allen Franks sold 8,965 shares and reported 110,040 shares owned afterward. He sold 7.53% of his reported shares owned before these transactions.
What's the total transaction value?
The two sales totaled $1,080,046.784, or $1,080,046.78 rounded to cents.
Are there any special circumstances around this transaction?
The transaction details note a Rule 10b5-1 trading plan. These plans set trading instructions in advance. The reference could apply to the filing as a whole. Without footnote text, it is unclear which of the two sales the plan covered. The plan's start date and trading schedule are unknown.
Source: SEC Form 4.
For research purposes only; not investment advice.