Open Insider Trading Activity for Viant Technology Inc. Chief Financial Officer Madden Larry
31-day price and insider activity (up to 2 years)
Daily candles with triangles for the buy and sale transactions shown below. Scroll left or zoom out to load earlier candles (up to 2 years).
▲ Insider buy
▼ Insider sale
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| Ticker | Filing Date | Transaction Date | Company | Insider | Title | Transaction | Trade Count | Shares | Avg. Price | Total Value | Position Size Change | SEC Filing |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 10b5-1: Scheduled Form 4 Transaction DSP | 2026-09-18 | 2026-09-18 | Viant Technology Inc. | Madden Larry | Chief Financial Officer | Sell | 2 | 31,644 | $12.33 | $390,019.35 | 8.45% | View Filing |
| Tax liability coverage transfers: shares are often sold to offset the tax liability from shares vesting DSP | 2026-06-15 | 2026-06-15 | Viant Technology Inc. | Madden Larry | Chief Financial Officer | Sell | 1 | 25,376 | $11.10 | $281,673.60 | 5.24% | View Filing |
| 10b5-1: Scheduled Form 4 Transaction DSP | 2026-06-08 | 2026-06-08 | Viant Technology Inc. | Madden Larry | Chief Financial Officer | Sell | 2 | 33,333 | $12.18 | $405,942.12 | 3.28% | View Filing |
| 10b5-1: Scheduled Form 4 Transaction DSP | 2026-05-12 | 2026-05-11 | Viant Technology Inc. | Madden Larry | Chief Financial Officer | Sell | 3 | 35,835 | $11.64 | $417,249.29 | 2.23% | View Filing |